Archive for the ‘social software’ Category

ReadWriteWeb om sociale medier og overload

Tuesday, January 17th, 2012 af Søren Madsen

ReadWriteWeb er en af de helt store tech blogs. Der er altid spændende læsning. De samler gode artikler fra mange kilder. Her er et par af de seneste.

One More Smartphone Woe: Social Networking Stress [STUDY]
Go ahead and check those work emails on your smartphone: a new study says it’s time spent checking Facebook and other “personal” social networks that is stressing you out.

87% Of Connected Consumers Prefer Websites & Mobile Sites Over Apps
Welcome to the connected consumer. This person most likely has a tablet and smartphone, and is constantly connected to their friends via Facebook. Today, more than 60% of 25-34 year-olds (Gen-Y) own a smartphone. One in three online consumers will buy a tablet by 2014. That’s a lot to digest at once, right? A new survey from Zmags investigates the connected consumer and their digital habits.

Study: Why Do People Use Facebook?
Facebook is an accepted means of communication. It is a never-ending virtual social gathering filled with adopted puppies, cute LOL kitties, baby announcements, viral articles and videos, events, groups, organizations and fan pages. But why do people really use it?
A new study entitled “Why do people use Facebook?” from Boston University’s Ashwini Nadkarni and Stefan G. Hofmann proposes that the social network meets two primary human needs: (1) the need to belong and (2) the need for self-presentation. The study also acknowledges demographic and cultural factors as they relate to the belonging need, and the variation of personality types on Facebook usage.


iLike – you like – we like på Facebook

Tuesday, November 29th, 2011 af Søren Madsen

Hvad er det så vi kan li på Facebook?  Det har undersøgelsen ‘I like‘ fra Center for Journalistik ved Syddansk Universitet set nærmere på. De undersøger hvad og hvordan vi deler/Like artikler, blogindlæg, nyheder m.m.

Få udvalgte artikler løber med al opmærksomhed på Facebook (Pol.dk)
Socialt. Vi deler artikler på Facebook for at glæde andre eller pleje vores netværk. Danskeres Facebook-links handler om fis og elsket stof, viser undersøgelse.

Facebook: Hvad like’r vi? (Videnskab.dk)
Hovedparten af historierne fra danske netmedier bliver aldrig delt på Facebook og får aldrig et ’like’. Få udvalgte historier løber med alle de opadvendte tommelfingre, viser ny dansk undersøgelse.

Her anbefales en undersøgelse fra The New York Times Customer Insight Group om The Psychology of Sharing
There has been an abundance of research on social media, but to date, no one has asked in a comprehensive way: why do people share? The Psychology of Sharing reveals groundbreaking research that fills this knowledge gap.

This study uncovers: 1/ Primary motivations for sharing 2/Six sharing personas 3/Essential steps for marketers aiming to get their content shared 4/Impact of sharing on Information Management 5/Cycle of sharing 6/Enduring role of e-mail in the age of social media

    Selve projeketet iLike: http://filip.journet.sdu.dk/ilike/ du kan hente data til videre analyse.

    Se slides fra Født digital

    Monday, October 10th, 2011 af Søren Madsen

    Det er nu muligt at hente oplæg m.m. fra BF’s Fagligt Landsmøde 2011: Født digital.

    Hent dem her: Oplæg og workshops

    BF har også produceret et par film om selve landsmødet og introduktion til digitale indfødte.

    Hvem er de digitale indfødte? Intro-video fra Bibliotekarforbundets konference Fagligt Landsmøde 2011: Født digital – www.bf.dk/digital – hvor en række gymnasieelever fra Egedal Gymnasium snakker om, hvad de forstår ved det digitale.

    Så vigtig er nettet for de digitale indfødte

    Friday, September 30th, 2011 af Søren Madsen

    MetroExpress konstaterer i dagens udgave at:

    Nettet vigtigere end et møde med vennerne
    Hver tredje ung sidestiller adgangen til internet med mad, vand og husly. 40 procent vil hellere på nettet end mødes med venner eller på date, viser ny international undersøgelse

    Står valget mellem mad, et sted at bo og adgang til internet, vil hver tredje ung være i tvivl. Det viser en international undersøgelse, som Connected World Report har udført for it-virksomheden Cisco. Undersøgelsen er gennemført blandt studerende og færdiguddannede mellem 18 og 30 år i 14 lande.

    Det kommer ikke som den store overraskelse. Her er en lille præsentation af undersøgelsen.

    Du kan finde undersøgelserne på Cisco hjemmeside

    Next-Generation Views on the Internet
    This year, the 2011 Cisco Connected World Technology Report examined two new groups of subjects:

    College students
    Recently employed college graduates, many working in their first full-time jobs

    The findings are telling. More than half of the study’s respondents could not live without the Internet and cite it as an “integral part” of their lives. In some cases, they call it more essential than owning a car, dating, and going to parties.

    Læs mere om 2010 undersøgelsen

    JISC udgiver rapport nye digital praksiser

    Wednesday, September 7th, 2011 af Søren Madsen

    JISC imponerer endnu en gang. De har netop udsendt rapporten Preparing for the future: a new guide on emerging practice in a digital age.

    Der findes mere uddybende materiale på projektets site Emerging Practice in a Digital Age.

    Hent hele rapporten her: Emerging Practice in a Digital Age – A guide to technology-enhanced institutional innovation (60 s/pdf)

    Om indholdet:

    The environment of further and higher education is changing in response to economic pressures, government policies and a cultural shift marked by an increasing emphasis on student satisfaction and concerns about the impact of rising student fees.

    In addition, the rapid growth in personal ownership of new and more powerful technologies such as mobile phones and tablet PCs, along with the pervasive use of social software is changing the way we work, socialise, communicate and collaborate. It is only natural that students will expect to see the powerful benefits these technologies offer – technologies that are common-place in many aspects of our working lives – used to support their learning ambitions as they endeavour to balance the competing pressures of study, work, caring and social responsibilities.

    Kommuniker din strategi mere effektiv

    Thursday, August 25th, 2011 af Søren Madsen

    Georgia Everse skriver på Harvard Business Review Blog om Eight Ways to Communicate Your Strategy More Effectively. Hun understreger vigtigheden af, at alle i organisationen kender og forstår strategien og at alle således har samme mål.

    Here are just a few communications approaches that will help you effectively reach your employees and encourage behaviors that advance your strategy and improve your results.

    1. Keep the message simple, but deep in meaning
    2. Build behavior based on market and customer insights
    3. Use the discipline of a framework – Inspire/Educate/Reinforce
    4. Think broader than the typical CEO-delivered message. And don’t disappear
    5. Put on your “real person” hat
    6. Tell a story
    7. Use 21st-century media and be unexpected
    8. Make the necessary investment

    Social Business Learning – nyt site om HR og sociale medier

    Friday, August 19th, 2011 af Søren Madsen

    Social Business Learning er et nyt samarbejde omkring HR og sociale medier. I netværket deltager en række organisationer og virksomheder med fokus på HR og sociale medier. De arangere bl.a. en række konferencer og workshops.

    Til sitet hører en blog med nyheder, temaer og hvor nye workshops annonceres.

    Den digitale bibliotekar og sociale medier

    Friday, July 22nd, 2011 af Søren Madsen

    God artikel, der giver et godt indblik til hvordan man kan komme ind på brugernes digitale banehalvdel. Artiklen opstiller fem pricipper (listening, participation, transparency, policy, and strategy) til hvordan man kan integrere sociale medier i det digitale bibliotek.

    Robert A. Schrier: Digital Librarianship & Social Media: the Digital Library as Conversation Facilitator
    D-Lib Magazine, July/August 2011, Volume 17, Number 7/8

    Abstract
    Digital collections marketing is an important, yet often ignored aspect of digital collection management. While many collections are laudable for the quality of their pictures, metadata, and preservation techniques, they often remain obscure, unknown, and therefore inaccessible to their intended user populations. One of the ways digital librarians can cultivate a broader awareness of their collections is through social networking. More importantly, digital librarians who participate in conversations with users through the use of social media become inextricably intertwined with the knowledge creation processes relevant to their collections. This paper presents a set of five general principles (listening, participation, transparency, policy, and strategy) that provide digital librarians with straightforward, concrete strategies for successfully integrating social media into a digital library’s overall strategic plan. In addition to these concrete strategies, I also explain the theoretical importance of each principle and its relevance for establishing a rapport with current and potential users of a digital collection.

    Anbefaling: Social Media Examiner

    Wednesday, July 20th, 2011 af Søren Madsen

    En af mine favoritkilder om sociale medier er bloggen Social Media Examiner: Your Guide to the Social Media Jungle. De har altid gode forklarende artikler om både markedsføring og mere teknologiske emner. Det er et godt sted at følge med i den seneste udvikling.

    Et par udvalgte artikler fra de sidste par dage:

    How to Get Started With Google+, Your Complete Guide

    Top 10 Facebook Apps for Building Custom Pages & Tabs

    How to Embed Twitter Testimonials on Your Website

    26 Tips for Using Images to Engage Fans and Followers

    Google+ Grows Quickly: This Week in Social Media

    How to Track Tweets, Facebook Likes and More with Google Analytics

    Ny undersøgelse af forskernes holdning til og brug af web 2.0

    Wednesday, July 6th, 2011 af Søren Madsen

    Nyere undersøgelse har set på hvordan forskerne bruger/eller ikke bruger web 2.0 værktøjer i deres forskning.

    With funding from Emerald Group Publishing, CIBER and the Charleston Conference Observatory undertook a second project. The survey for 2010 explored the use of social media in research workflows. Researchers in 215 countries were surveyed to determine their preferences and perceptions regarding their use of social media tools to support their research. A large majority (79.7 percent) of the 2,414 who responded said they used at least one social media tool in their research.

    Du kan læse mere om projektet i denne artikel:

    Nicholas, David; Rowlands, Ian; Strauch, Katina
    Social Media and Research Workflow: A Charleston Conference Observatory Survey
    The Charleston Advisor, Volume 12, Number 4, April 2011 , s. 65-66
    DOI: 10.5260/chara.12.4.65

    Læs hele rapporten: Aims of this study – Understanding Web 2.0 and research workflow (25 s./pdf)

    Aims:

    • Are Web 2.0 tools impacting upon researcher
    • If so, how should publishers and librarians respond?
    • How influential are age and other factors in shaping the demand for Web 2.0 tools?

    Social Media and Research Workflow

    Bliv synlig på sociale medier

    Tuesday, July 5th, 2011 af Søren Madsen

    Det er Aftenshowet på DR, der tilbyder en intro: Bliv synlig på sociale medier. Det er Thomas Bigum, der kommer med de gode råd, som er:

    1. Skab noget af værdi
    2. Vær gavmild, flink og hjælpsom
    3. Vær flittig og levér værdi løbende

    Det er jo som sådan, et ganske fint sammenkog af hvad man bør gøre på de sociale medier.

    Sociale netværks betydning for vores liv

    Friday, June 17th, 2011 af Søren Madsen

    PewInternet har udsendt endnu en undersøgelse i serien The Social Impact of Technology. Temaet er sociale netværks betydning for vores sociale liv.

    Link: Social networking sites and our lives

    Overview

    Questions have been raised about the social impact of widespread use of social networking sites like Facebook, LinkedIn, MySpace, and Twitter. Do these technologies isolate people and truncate their relationships? Or are there benefits associated with being connected to others in this way? The Pew Research Center’s Internet & American Life Project decided to examine social networking sites in a survey that explored people’s overall social networks and how use of these technologies is related to trust, tolerance, social support, and community and political engagement.

    Hele rapporten:

    Social networking sites and our lives (85 s./pdf)
    How people’s trust, personal relationships, and civic and political involvement are connected to their use of social networking sites and other technologies

    De to tidligere i serien er:

    Har vi brug for social media experts? Næh.

    Saturday, June 4th, 2011 af Søren Madsen

    Peter Shankman mener bestemt ikke, at det er pengene værd. Han siger ligeud at I Will Never Hire a “Social Media Expert,” and Neither Should You.

    Han fremhæver meget bestemt hvad det er, det hele handler om:

    “IT’S ABOUT GENERATING REVENUE THROUGH SOLID MARKETING AND STELLAR CUSTOMER SERVICE, JUST LIKE IT’S BEEN SINCE THE BEGINNING OF TIME.”

    Her har han så ganske ret. Han fremhæver videre hvad fokus skal være på de sociale medier:

    It’s About Transparency
    It’s About Relevance
    It’s About Brevity
    It’s about knowing your customer

    Via Social Media Strategy. Huh?

    Deltag i brugerundersøgelse om videndeling på danske biblioteker

    Thursday, May 5th, 2011 af Søren Madsen

    Kunne du tænke dig at deltage i en spørgeskemaundersøgelse om videndeling på de danske biblioteker? Så har du chancen nu.

    Jeg skal bruge besvarelserne forbindelse med et oplæg, som jeg skal holde på IT-faggruppens temadag om Strategier for brugen af sociale medier i bibliotekerne. Temaet er “Strategien for CBS Bibliotek Innovation & Ny Viden (blog)”.

    Selve undersøgelsen finder du via SurveyMonkey: Videndeling 2.0 på danske biblioteker

    Temadagen afholdes mandag d. 9. maj, så du skal være hurtig. Jeg skal have din besvarelse senest lørdag d. 7. maj.

    Resultatet vil selvfølgelig blive præsenteret her på bloggen og i anden relevant regi.

    Social markedsføring, del 1 – Intro

    Monday, April 11th, 2011 af Søren Madsen

    Bibliotekerne arbejder i stor udstrækning med at markedsføre sig på sociale medier. Det gør CBS Bibliotek også. Det vil derfor blive temaet her på bloggen i den næste uges tid.

    CBS Bibliotek har i den seneste tid, haft en kommunikationsgruppe, der skulle udbrede kendskabet til biblioteket på sociale medier, web, LMS og i andre relevante fora.

    Da vi gik i gang, havde vi fokus på en række temaer: Samarbejde på tværs af afdelinger og grupper, udpege ansvarlige for forskellige medier og temaer, arbejd med mange platforme, fokus på indhold og genbrug indhold, brugeren i fokus.

    Du kan læse mere på disse tre blogs:

    Social Media Melding: Marketing and Customer Service Collaborate her anbefales det, at ansvares for social markedsføring fastlægges inden man går i gang. De giver fire forslag, til hvordan man får en effektiv markedsføring.

    1. Connect customer service with marketing
    2. Assign dedicated staff to social channels
    3. Measure results together
    4. Mine social media for more than sentiment

    Nine Strategies to Tie Your Social Media Efforts to Sales and Customer Service igen en række gode anbefalinger omkring arbejdet.

    1. Dedicate a person to making social networking work for your company
    2. Benchmark the strategies that you plan to integrate social networking with
    3. Match up individual social networks to strategies based on compatibility with goals and markets
    4. Create a social-media road map that shows when and how each will be used in each strategy
    5. Use Google Analytics to get real-time results of strategies using social media
    6. Never stop adding valuable content to your microsites, websites, blog and Facebook pages
    7. Don’t fall for the popular metrics including follower counts or just looking at Web traffic alone — both are incomplete
    8. Lead nurturing in social media needs to focus on engaging and helping a prospect to solve problems, not sending them more white papers or collateral
    9. Use Google Analytics to link opt-in pages by strategy and campaign to lead conversion.

    Hvad gør vi så galt? Det er der fem bud på her: The 5 Dangerous Realities of Social Media for Business

    1. We’re Strategizing Wrong
    2. We’re Integrating Wrong
    3. We’re Executing Wrong
    4. We’re Staffing Wrong
    5. We’re Measuring Wrong

    Brug af social software i virksomheden

    Friday, April 8th, 2011 af Søren Madsen

    Hos Socialtext kan du hente et white paper med vejledning til hvordan man får succes med social software i virksomheden.

    Enterprise social software: 5 requirements for success (registrering kræves)

    #1: It creates a sharing culture
    #2: You have absolute confidence in its adoption rate
    #3: It fits the way people work
    #4: It aggregates information from all sources
    #5: It has a low Total Cost of Ownership

    Social Software for Business Performance

    Tuesday, March 8th, 2011 af Søren Madsen

    Deloitte har undersøgt social softwares indvirkning å virksomhedernes performance Social Software for Business Performance The missing link in social software: Measurable business performance improvements

    Hent rapporten Social Software for Business Performance: Full Report (32 s./pdf) eller Social Software for Business Performance: Executive Summary (2 s./pdf)

    Indholdsfortegnelse
    1 Introduction: When will social software prove itself?
    2. Current approaches to social software will likely fail
    3. Social software is essential to meet the challenge of constant change
    4. Extreme performance improvement is achievable
    5. Companies must focus to move the needle on business performance
    6. Long-term benefits of social software are transformative
    7. Conclusion
    8. Appendix

    This “Social Software for Business Performance” paper discusses:

    • Profound changes are underway
    • Skeptics will finish last
    • Focusing on adoption is a dead-end strategy
    • Companies must be strategic
    • Companies must be decisive
    • Companies must act now

    Skab dit eget community

    Thursday, February 17th, 2011 af Søren Madsen

    Social Media Examiner forklarer her hvordan du kan skabe dine egne communities.

    How to Create Your Own Social Networking Community
    If you have a medium- to large-sized online network, you might have noticed some of your contacts have been developing their own communities in the form of private groups, forums or social networks that are a mixture of free or paid memberships.

    Du kan læse om:

    The Pros of Creating Your Own Community
    The Cons of Creating Your Own Community
    What You Must Do to Have a Successful Community
    Platforms for Your On-site Community
    Great Alternatives to Creating Your Own Community

    Danmarks Forskningsbiblioteksforening på Facebook

    Friday, February 11th, 2011 af Søren Madsen

    Danmarks Forskningsbiblioteksforening (DF) har oprettet en side på Facebook. Du finder den på www.facebook.com/dfbib. Har du en Facebook-profil trykker du blot ‘Like’/'Syntes godt om’ og så er du på. Du kan dog nemt følge med på siden selv om du ikke har en profil.

    Beslutningen er ikke truffet ud fra et rationale der lyder, at når alle andre er på Facebook skal DF også være der. Bestyrelsen har drøftet det indgående og vi syntes det giver mening af flere årsager.

    DF er gået på Facebook af flere årsager

    • Facebook en nem anvendelig platform til at formidle nyheder fra bibliotekssektoren, rapporter og undersøgelser, trends og tendenser, gadgets, nyt fra foreningen og dens fora, REVY osv.
    • DF vil gerne være bindeled mellem den strøm af relevante biblioteksnyheder der kommer fra ind- og udland og medlemmerne og andre interesserede.
    • Herudover giver det medlemmerne et sted at dele ideer og viden, komme med ris eller ros til foreningen, efterspørge erfaringer osv.

    Sidens wall/væg er den absolut mest interaktive del af siden – her bliver der linket til nyheder, billeder fra forenings arrangementer, rapporter og undersøgelser  og det er her medlemmerne har mulighed for at poste nyt, ideer, feedback osv. Tage også et kig på REVY, hvor man finder links til bladet i fuldtekst, samt Fora hvor du finder informations om DF’s fora.

    Teksten er klippet fra Christian Lauersens meddelelse på forskbib-listen.

    dflib

    Styrk din NQ

    Wednesday, February 9th, 2011 af Søren Madsen

    Jacob Bøtter (@boetter) har skrevet bogen NQ: Involvering med sociale medier. Bogen er en kogebog med gode opskrifter på hvordan virksomheder kan bruge sociale medier til at involvere kunder og ansatte. Bogen præsenterer 55 eksempler på hvordan det kan gøres. De 55 eksempler findes nu på bogens hjemmeside

    Om bogen:

    NQ: Involvering med sociale medier
    I en verden med stigende kompleksitet spiller din IQ en stadig mindre rolle. I stedet er det din NQ – din netværkskvotient – der afgør hvor godt du og din virksomhed klarer sig. Det er udgangspunktet for denne bog, hvor Jacob Bøtter præsenterer 55 konkrete forslag til, hvordan du kan involvere kunder og kolleger med sociale medier.

    nq

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