87% Of Connected Consumers Prefer Websites & Mobile Sites Over Apps Welcome to the connected consumer. This person most likely has a tablet and smartphone, and is constantly connected to their friends via Facebook. Today, more than 60% of 25-34 year-olds (Gen-Y) own a smartphone. One in three online consumers will buy a tablet by 2014. That’s a lot to digest at once, right? A new survey from Zmags investigates the connected consumer and their digital habits.
Study: Why Do People Use Facebook? Facebook is an accepted means of communication. It is a never-ending virtual social gathering filled with adopted puppies, cute LOL kitties, baby announcements, viral articles and videos, events, groups, organizations and fan pages. But why do people really use it? A new study entitled “Why do people use Facebook?” from Boston University’s Ashwini Nadkarni and Stefan G. Hofmann proposes that the social network meets two primary human needs: (1) the need to belong and (2) the need for self-presentation. The study also acknowledges demographic and cultural factors as they relate to the belonging need, and the variation of personality types on Facebook usage.
Hvad er det så vi kan li på Facebook? Det har undersøgelsen ‘I like‘ fra Center for Journalistik ved Syddansk Universitet set nærmere på. De undersøger hvad og hvordan vi deler/Like artikler, blogindlæg, nyheder m.m.
Facebook: Hvad like’r vi? (Videnskab.dk) Hovedparten af historierne fra danske netmedier bliver aldrig delt på Facebook og får aldrig et ’like’. Få udvalgte historier løber med alle de opadvendte tommelfingre, viser ny dansk undersøgelse.
Her anbefales en undersøgelse fra The New York Times Customer Insight Group om The Psychology of Sharing There has been an abundance of research on social media, but to date, no one has asked in a comprehensive way: why do people share? The Psychology of Sharing reveals groundbreaking research that fills this knowledge gap.
This study uncovers: 1/ Primary motivations for sharing 2/Six sharing personas 3/Essential steps for marketers aiming to get their content shared 4/Impact of sharing on Information Management 5/Cycle of sharing 6/Enduring role of e-mail in the age of social media
BF har også produceret et par film om selve landsmødet og introduktion til digitale indfødte.
Hvem er de digitale indfødte? Intro-video fra Bibliotekarforbundets konference Fagligt Landsmøde 2011: Født digital – www.bf.dk/digital – hvor en række gymnasieelever fra Egedal Gymnasium snakker om, hvad de forstår ved det digitale.
Nettet vigtigere end et møde med vennerne Hver tredje ung sidestiller adgangen til internet med mad, vand og husly. 40 procent vil hellere på nettet end mødes med venner eller på date, viser ny international undersøgelse
Står valget mellem mad, et sted at bo og adgang til internet, vil hver tredje ung være i tvivl. Det viser en international undersøgelse, som Connected World Report har udført for it-virksomheden Cisco. Undersøgelsen er gennemført blandt studerende og færdiguddannede mellem 18 og 30 år i 14 lande.
Det kommer ikke som den store overraskelse. Her er en lille præsentation af undersøgelsen.
Next-Generation Views on the Internet
This year, the 2011 Cisco Connected World Technology Report examined two new groups of subjects:
College students
Recently employed college graduates, many working in their first full-time jobs
The findings are telling. More than half of the study’s respondents could not live without the Internet and cite it as an “integral part” of their lives. In some cases, they call it more essential than owning a car, dating, and going to parties.
The environment of further and higher education is changing in response to economic pressures, government policies and a cultural shift marked by an increasing emphasis on student satisfaction and concerns about the impact of rising student fees.
In addition, the rapid growth in personal ownership of new and more powerful technologies such as mobile phones and tablet PCs, along with the pervasive use of social software is changing the way we work, socialise, communicate and collaborate. It is only natural that students will expect to see the powerful benefits these technologies offer – technologies that are common-place in many aspects of our working lives – used to support their learning ambitions as they endeavour to balance the competing pressures of study, work, caring and social responsibilities.
Georgia Everse skriver på Harvard Business Review Blog om Eight Ways to Communicate Your Strategy More Effectively. Hun understreger vigtigheden af, at alle i organisationen kender og forstår strategien og at alle således har samme mål.
Here are just a few communications approaches that will help you effectively reach your employees and encourage behaviors that advance your strategy and improve your results.
Keep the message simple, but deep in meaning
Build behavior based on market and customer insights
Use the discipline of a framework – Inspire/Educate/Reinforce
Think broader than the typical CEO-delivered message. And don’t disappear
Social Business Learning er et nyt samarbejde omkring HR og sociale medier. I netværket deltager en række organisationer og virksomheder med fokus på HR og sociale medier. De arangere bl.a. en række konferencer og workshops.
Til sitet hører en blog med nyheder, temaer og hvor nye workshops annonceres.
God artikel, der giver et godt indblik til hvordan man kan komme ind på brugernes digitale banehalvdel. Artiklen opstiller fem pricipper (listening, participation, transparency, policy, and strategy) til hvordan man kan integrere sociale medier i det digitale bibliotek.
Abstract
Digital collections marketing is an important, yet often ignored aspect of digital collection management. While many collections are laudable for the quality of their pictures, metadata, and preservation techniques, they often remain obscure, unknown, and therefore inaccessible to their intended user populations. One of the ways digital librarians can cultivate a broader awareness of their collections is through social networking. More importantly, digital librarians who participate in conversations with users through the use of social media become inextricably intertwined with the knowledge creation processes relevant to their collections. This paper presents a set of five general principles (listening, participation, transparency, policy, and strategy) that provide digital librarians with straightforward, concrete strategies for successfully integrating social media into a digital library’s overall strategic plan. In addition to these concrete strategies, I also explain the theoretical importance of each principle and its relevance for establishing a rapport with current and potential users of a digital collection.
En af mine favoritkilder om sociale medier er bloggen Social Media Examiner: Your Guide to the Social Media Jungle. De har altid gode forklarende artikler om både markedsføring og mere teknologiske emner. Det er et godt sted at følge med i den seneste udvikling.
Nyere undersøgelse har set på hvordan forskerne bruger/eller ikke bruger web 2.0 værktøjer i deres forskning.
With funding from Emerald Group Publishing, CIBER and the Charleston Conference Observatory undertook a second project. The survey for 2010 explored the use of social media in research workflows. Researchers in 215 countries were surveyed to determine their preferences and perceptions regarding their use of social media tools to support their research. A large majority (79.7 percent) of the 2,414 who responded said they used at least one social media tool in their research.
Questions have been raised about the social impact of widespread use of social networking sites like Facebook, LinkedIn, MySpace, and Twitter. Do these technologies isolate people and truncate their relationships? Or are there benefits associated with being connected to others in this way? The Pew Research Center’s Internet & American Life Project decided to examine social networking sites in a survey that explored people’s overall social networks and how use of these technologies is related to trust, tolerance, social support, and community and political engagement.
Hele rapporten:
Social networking sites and our lives (85 s./pdf)
How people’s trust, personal relationships, and civic and political involvement are connected to their use of social networking sites and other technologies
Kunne du tænke dig at deltage i en spørgeskemaundersøgelse om videndeling på de danske biblioteker? Så har du chancen nu.
Jeg skal bruge besvarelserne forbindelse med et oplæg, som jeg skal holde på IT-faggruppens temadag om Strategier for brugen af sociale medier i bibliotekerne. Temaet er “Strategien for CBS Bibliotek Innovation & Ny Viden (blog)”.
Bibliotekerne arbejder i stor udstrækning med at markedsføre sig på sociale medier. Det gør CBS Bibliotek også. Det vil derfor blive temaet her på bloggen i den næste uges tid.
CBS Bibliotek har i den seneste tid, haft en kommunikationsgruppe, der skulle udbrede kendskabet til biblioteket på sociale medier, web, LMS og i andre relevante fora.
Da vi gik i gang, havde vi fokus på en række temaer: Samarbejde på tværs af afdelinger og grupper, udpege ansvarlige for forskellige medier og temaer, arbejd med mange platforme, fokus på indhold og genbrug indhold, brugeren i fokus.
1. Dedicate a person to making social networking work for your company
2. Benchmark the strategies that you plan to integrate social networking with
3. Match up individual social networks to strategies based on compatibility with goals and markets
4. Create a social-media road map that shows when and how each will be used in each strategy
5. Use Google Analytics to get real-time results of strategies using social media
6. Never stop adding valuable content to your microsites, websites, blog and Facebook pages
7. Don’t fall for the popular metrics including follower counts or just looking at Web traffic alone — both are incomplete
8. Lead nurturing in social media needs to focus on engaging and helping a prospect to solve problems, not sending them more white papers or collateral
9. Use Google Analytics to link opt-in pages by strategy and campaign to lead conversion.
#1: It creates a sharing culture
#2: You have absolute confidence in its adoption rate
#3: It fits the way people work
#4: It aggregates information from all sources
#5: It has a low Total Cost of Ownership
Indholdsfortegnelse
1 Introduction: When will social software prove itself?
2. Current approaches to social software will likely fail
3. Social software is essential to meet the challenge of constant change
4. Extreme performance improvement is achievable
5. Companies must focus to move the needle on business performance
6. Long-term benefits of social software are transformative
7. Conclusion
8. Appendix
This “Social Software for Business Performance” paper discusses:
How to Create Your Own Social Networking Community
If you have a medium- to large-sized online network, you might have noticed some of your contacts have been developing their own communities in the form of private groups, forums or social networks that are a mixture of free or paid memberships.
Du kan læse om:
The Pros of Creating Your Own Community
The Cons of Creating Your Own Community
What You Must Do to Have a Successful Community
Platforms for Your On-site Community
Great Alternatives to Creating Your Own Community
Danmarks Forskningsbiblioteksforening (DF) har oprettet en side på Facebook. Du finder den på www.facebook.com/dfbib. Har du en Facebook-profil trykker du blot ‘Like’/'Syntes godt om’ og så er du på. Du kan dog nemt følge med på siden selv om du ikke har en profil.
Beslutningen er ikke truffet ud fra et rationale der lyder, at når alle andre er på Facebook skal DF også være der. Bestyrelsen har drøftet det indgående og vi syntes det giver mening af flere årsager.
DF er gået på Facebook af flere årsager
Facebook en nem anvendelig platform til at formidle nyheder fra bibliotekssektoren, rapporter og undersøgelser, trends og tendenser, gadgets, nyt fra foreningen og dens fora, REVY osv.
DF vil gerne være bindeled mellem den strøm af relevante biblioteksnyheder der kommer fra ind- og udland og medlemmerne og andre interesserede.
Herudover giver det medlemmerne et sted at dele ideer og viden, komme med ris eller ros til foreningen, efterspørge erfaringer osv.
Sidens wall/væg er den absolut mest interaktive del af siden – her bliver der linket til nyheder, billeder fra forenings arrangementer, rapporter og undersøgelser og det er her medlemmerne har mulighed for at poste nyt, ideer, feedback osv. Tage også et kig på REVY, hvor man finder links til bladet i fuldtekst, samt Fora hvor du finder informations om DF’s fora.
Teksten er klippet fra Christian Lauersens meddelelse på forskbib-listen.
Jacob Bøtter (@boetter) har skrevet bogen NQ: Involvering med sociale medier. Bogen er en kogebog med gode opskrifter på hvordan virksomheder kan bruge sociale medier til at involvere kunder og ansatte. Bogen præsenterer 55 eksempler på hvordan det kan gøres. De 55 eksempler findes nu på bogens hjemmeside
NQ: Involvering med sociale medier
I en verden med stigende kompleksitet spiller din IQ en stadig mindre rolle. I stedet er det din NQ – din netværkskvotient – der afgør hvor godt du og din virksomhed klarer sig. Det er udgangspunktet for denne bog, hvor Jacob Bøtter præsenterer 55 konkrete forslag til, hvordan du kan involvere kunder og kolleger med sociale medier.
