Adults and Social Network Websites
Thursday, January 15th, 2009 af Søren MadsenNy rapport fra Pew Internet & American Life Project: Adults and Social Network Websites eller læs pressemeddelelsen med mere udybbende information: Social Networks Grow: Friending Mom and Dad
Hele undersøgelsen: Adults and Social Network Websites (17 s./pdf)
Highlights fra undersøgelsen:
“One third (35%) of American adult internet users have a profile on an online network site, four times as many as three years ago, but still much lower than the of online American teens who use social networks.”
Young people are much more likely than older adults to use social networks.
75% of online adults 18-24 have a profile on a social network site
57% of online adults 25-34 have a profile on a social network
30% of online adults 35-44 have one
19% of online 45 to 54 year olds have a profile
10% of online 55 to 64 year olds have a profile
7% of online adults 65 and older have a profile
“Overall, personal use of social networks seems to be more prevalent than professional use of networks, both in the orientation of the networks that adults choose to use as well as the reasons they give for using the applications.”
“Online social network applications are mainly used for explaining and maintaining personal networks, and most adults, like teens, are using them to connect with people they already know.”
