Microsoft Tag
Thursday, August 18th, 2011 af Søren MadsenMicrosoft har givet sig i kast med mobile tags via deres nye Microsoft Tag.
Microsoft Tag præsenteres som
2D Barcodes for Mobile Tagging Marketing/Advertising Campaigns | Connecting Real Life and the Digital World
Scan Tags from your mobile phone for instant access to information, websites, videos, reviews, and more.
Hvad er et tag?Det svarer de på her: What Is A Tag?
Tags, similar to QR codes are graphical, squares—typically measuring about 1 inch by 1 inch—outlined with a black and a white inner boarder, and with triangles or dots inside. Some Tags include a recognizable image or a company logo. Using the Tag app, the camera on your phone reads them, even if there’s a fancy design behind them. (They’re a type of 2D barcode, similar to a QR code but with more features.)
http://tag.microsoft.com/what-is-tag/scanning-tags.aspx
De giver seks gode grunde til at vælge tags – Why use tags?
- Makes mobile marketing a breeze
- Builds your brand
- Stretches your dollar
- Keeps your campaigns current
- Personalizes the customer experience
- Provides campaign metrics
De har udarbejdet denne infographic omkring brugen af mobile værktøjer

