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Markedsføring til den sociale web

January 14th, 2008 af Søren Madsen

“Learning to market to the social web requires a new way to communicate which an audienze in adigital environment. It’s that simple.” (s. 3)

De første linier i bogen. Siger alt om at vi skal nytænke vores markedsføring og præsentation af bibliotekerne. Har kun læst første kapitel, så jeg har ikke nogle løsning her og nu :-)

Weber, Larry
Marketing to the social web : How digital customer communities build your business

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