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Ny bog om markedsføring og biblioteker

June 17th, 2009 af Søren Madsen

Kathy Dempsey har netop udgivet bogen The Accidental Library Marketer.

Til bogen hører (selvfølgelig) et web site: Libraries Are Essential (som er Under Construction). Her findes mere information om bogen bl.a. About The Book, Table Of Contents, Introduction m.m.

Forfatteren er desuden bidragsyder til bloggen The M Word, der netop handler om biblioteker og markedsføring.

Abstract:

The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they’ve never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey — longtime editor of the Marketing Library Services newsletter — reveals the missing link between the everyday promotion librarians actually do and the “real marketing” that’s guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion.

Kan købes her: The Accidental Library Marketer.

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