CBS Bibliotek Blog – Innovation & Ny Viden

Sikkert ikke. En CMO er en Chief Marketing Officer. Sådan en bør alle biblioteker have. Der bør bruges mere energi på at markedsføre bibliotekerne og de services, der tilbydes. De fleste biblioteker er gode til at orientere om sig selv. Men det er sjældent, at man ser en aktiv markedsføring.

Bruce Temkin fra Forrester giver her sit bud på 8 trin som alle nye CMO’er bør gå igennem: My First 8 Steps As A New CMO

1. Re-establish our brand
2. Put our agency work out to bid
3. Refine our target segments
4. Increase investment in customer insight
5. Build-up employee brand advocates
6. Prioritize digital channels
7. Improve usability of everything
8. Get people asking three questions

Fra bloggen: Customer Experience Matters

This entry was posted on Monday, September 15th, 2008 at 16:48 and is filed under markedsføring. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.