til forsiden

Kommuniker din strategi mere effektiv

August 25th, 2011 af Søren Madsen

Georgia Everse skriver på Harvard Business Review Blog om Eight Ways to Communicate Your Strategy More Effectively. Hun understreger vigtigheden af, at alle i organisationen kender og forstår strategien og at alle således har samme mål.

Here are just a few communications approaches that will help you effectively reach your employees and encourage behaviors that advance your strategy and improve your results.

  1. Keep the message simple, but deep in meaning
  2. Build behavior based on market and customer insights
  3. Use the discipline of a framework – Inspire/Educate/Reinforce
  4. Think broader than the typical CEO-delivered message. And don’t disappear
  5. Put on your “real person” hat
  6. Tell a story
  7. Use 21st-century media and be unexpected
  8. Make the necessary investment

Comments are closed.

Chat line is open
Name
Cancel
Make sure that you can see yourself.
Click "Allow" if prompted.
Tip: Wear headphones for better audio
Cancel
You're on the air!
Video chat is open in another browser window or tab.
Video Chat Hidden
You were disconnected. Please check your internet connection and refresh to join.