CBS Bibliotek Blog – Innovation & Ny Viden

Georgia Everse skriver på Harvard Business Review Blog om Eight Ways to Communicate Your Strategy More Effectively. Hun understreger vigtigheden af, at alle i organisationen kender og forstår strategien og at alle således har samme mål.

Here are just a few communications approaches that will help you effectively reach your employees and encourage behaviors that advance your strategy and improve your results.

1. Keep the message simple, but deep in meaning
2. Build behavior based on market and customer insights
3. Use the discipline of a framework – Inspire/Educate/Reinforce
4. Think broader than the typical CEO-delivered message. And don’t disappear
5. Put on your “real person” hat
6. Tell a story
7. Use 21st-century media and be unexpected
8. Make the necessary investment

This entry was posted on Thursday, August 25th, 2011 at 13:51 and is filed under social software, sociale medier. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.