Sociale medier 2012 – er fremtiden social business?
December 27th, 2011 af Søren MadsenDavid Armano forsøger sig på HBR’s Blog med en forudsigelse om sociale medier i 2011: Six Social Media Trends for 2012. Disse er:
- Convergence Emergence
- The Cult of Influence
- Gamification Nation
- Social Sharing
- Social Television
- The Micro Economy
David Armano tager på sin egen blog (Logic+Emotion) tråden op hvor han forsøger på at Demystifying Social Business. Han heviser bl.a. til IBM som værende i front. På deres temaside om Social Busness definerer de det således: People don’t do business with companies. People do business with people. Here is why―and how—to become a Social Business.
- Social Brand + Social Enterprise = Social Business
- Believe In Life After Likes
- Think Beyond Media
- Get Social By Design
- Learn To Become A Matchmaker
Social business is bigger than Facebook, Twitter, Google Plus and (insert social network here) combined. It’s about applying a social layer across the entire organization—connecting a company to all of its stakeholders (customers, employees, business partners, shareholders, etc).
Social Business Planning in 2012