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Sociale medier 2012 – er fremtiden social business?

December 27th, 2011 af Søren Madsen

David Armano forsøger sig på HBR’s Blog med en forudsigelse om sociale medier i 2011: Six Social Media Trends for 2012. Disse er:

  • Convergence Emergence
  • The Cult of Influence
  • Gamification Nation
  • Social Sharing
  • Social Television
  • The Micro Economy

David Armano tager på sin egen blog (Logic+Emotion) tråden op hvor han forsøger på at Demystifying Social Business. Han heviser bl.a. til IBM som værende i front. På deres temaside om Social Busness definerer de det således: People don’t do business with companies. People do business with people. Here is why―and how—to become a Social Business.

  1. Social Brand + Social Enterprise = Social Business
  2. Believe In Life After Likes
  3. Think Beyond Media
  4. Get Social By Design
  5. Learn To Become A Matchmaker

Social business is bigger than Facebook, Twitter, Google Plus and (insert social network here) combined. It’s about applying a social layer across the entire organization—connecting a company to all of its stakeholders (customers, employees, business partners, shareholders, etc).

Social Business Planning in 2012

Social Business Planning

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